Once you have a few pages available, and are becoming comfortable with the concepts of html, you can start to make them fancy. Again, I suggest learning from the pages you see and like. Read Web pages that explain the details of html, and read the chapters about web authoring in the books. Learn about forms, especially if you plan to provide some service through you Web Server. Once you learn the basics, develop a consistant style for most, if not all, of your pages.
You can add backgrounds, images, colored or moving icons, and even sections that change each time the page is read. You can control fonts, to some extent. You can add images to give your pages personality.
But remember, something that looks slick the first time you see it might get really old if you see it several times a day. Backgrounds can make a page slower to load and obscure the text information. Blinking text gets old real fast. Lots of font changes can make a document look like a ransom note. Large images can really slow down the loading of a page. Subtle effects don't become as iratating as flashy effects.
Use some form of html checker, such as Weblint.